Aurora, CO – With the rise in popularity, purse money, stakes races, and support from the Middle East in Arabian racing, the Arabian Jockey Club (AJC) is proud to announce its partnership with Arabian Horse World (AHW) magazine as the “Official Media Partner of the Arabian Jockey Club.”
“We set out to capture the excitement and grandeur of Arabian racing in the U.S. at its inception,” says Arabian Horse World publisher Denise Hearst. “Through all these years Arabian Horse World has remained committed to Arabian racing, and we’ve included international race coverage in nearly every issue since. In 2013 we launched the AHW Arabian Racing Yearbook, the only international publication that prints all the world’s graded Arabian stakes results in one keepsake volume. It is with all this in mind, that we are proud to join forces with the Arabian Jockey Club as the media sponsor. Together, we celebrate the original swift runner – the Arabian racehorse.”
The powerful partnership will accomplish two goals:
- It will elevate the sport’s exposure on a global platform to new Arabian horse enthusiasts to a level yet unseen.
- It will create the most extensive marketing platform ever offered to Arabian racing breeding farms, training farms, bloodstock agents, state and country affiliates, and racing partnerships through a new AJC eblast service that not only reaches the global Arabian racing community, but also the global non-racing community in just once click. Never before has a more extensive and targeted promotional medium been available to Arabian racing around the world.
“Our primary goal was to capitalize on the sport’s current momentum by engaging a media partner who could help us increase the sport’s exposure to the global show horse community,” said AJC President Kathy Smoke, “while offering the benefit of increased access to the global Arabian racing world. Arabian Horse World magazine was our obvious first choice because of their unwavering commitment to the sport for many decades. We’re thrilled with the partnership.”
Arabian Horse World will continue its editorial, eblast, and social media coverage of major racing events, such as the Darley Awards in Hollywood, California, major USA stakes racing, and major international stakes racing, in addition to a “powerhouse” AJC eblast package that combines the AJC and AHW audiences, offering unprecedented exposure to both the targeted global racing community, and thousands of Arabian racing prospects around the world as well.
“Arabian racing is an exhilarating sport,” says AJC Director of Marketing Evie Tubbs Sweeney. “It is huge in Europe and the Middle East, and is close to reaching the tipping point here in the USA as well. This partnership combines one of the most influential Arabian racing organizations (the AJC) in the world with one of the most respected and largest Arabian horse publications in the world. Both of us are passionate about this sport, and committed to its truly global explosion. It’s a win-win for the Arabian racehorse.”
For more information, visit www.ArabianRacing.org.
The Arabian Jockey Club is a nationally chartered non-profit organization dedicated to the promotion & education of the Arabian racing industry in the United States, and serves at the U.S. representative to the International Federation of Arabian Horse Racing. For more information, visit www.ArabianRacing.org
